Most days  you can find Shell,  casual and comfortable, wearing worn in blue jeans and bare feet, designing new collections or painting new watercolours. Her design studio is warm and light...a feel good space to create in. From here, Shell runs all the facets of her design business which includes a thriving licensing division as well as a new Studio Collection of casual luxe products being offered to the Interior Design Trade.

Shell is drawn to organic lines, authentic materials, textures you can feel with fingertips and layers that invite a closer look.  Shell wants the viewer to look at her art and designs and see something familiar in a new way… To notice the finest of details such as the nuance of colours, the play of light and the spaces in between. The juxtaposition of perfect/imperfect details in nature really intrigues me and often provides the inspiration that is at the forefront of her work. Noticing and capturing this natural process in her patterning is what feels real and raw and beautiful to her.

View Shell Rummel’s fabrics here!