Alex Conroy’s talent for art and design manifested itself early in life through her bold renderings of her first inspiration, Wonder Woman. Her work was proudly displayed on her parent’s refrigerator in Los Angeles. In later years, Alex pursued her passion with classes in drawing and design at Otis Parsons and an Art History minor at Trinity College. After graduation, Alex moved to New York City and worked for many years in the luxury lifestyle and fashion industries, first at Tiffany & Co. and later at VOGUE and Allure magazines. After moving with her husband from New York City to the San Francisco Bay Area, Alex raised their twin boys and launched a floral design company.

Her knack for texture and pattern and love of colour and form eventually led Alex to expand her endeavors to interior design. Alex launched New Leaf Furnishings in 2010 to help clients revitalise their living spaces through custom reupholstery and refinishing. As her business grew, so did Alex’s love for fabric, and she sought out unusual textiles to enhance her clients’ redesign projects. In time, Alex decided to create her own line of fabrics, and Alex Conroy Textiles was born.